Ever searched for a business online? If so, you’ve probably noticed that the ones with photos stand out. Before you even talk to anyone, those pictures help you get a feel for the place. The same goes for your business—when potential customers find your Google Business Profile (GBP), they’re naturally curious about what you offer and what your business looks like. But without photos, Google can’t showcase your business effectively… Don’t worry, we’re here to make adding photos easy.
Imagine you’ve got a leaky pipe and need a plumber fast. You hop on Google and find two options. One has plenty of photos—action shots of the team fixing leaks, installing new fixtures, even a team photo. The other? No photos at all. Which one do you trust with your sink?
That’s the power of photos. They help potential customers connect with your business in an instant, giving them a sense of who you are and what you do. And that connection could be the difference between a phone call or them scrolling to the next option!
Why Photos Matter More Than Ever
Google shows photos front and center on Google Maps and in search results, so when someone searches for your business, images are often the first thing they see. Well-chosen photos make your business stand out. With the right images, you can tell the story of your business and give people a reason to pick you.
Need proof? According to Google, businesses that add photos to their GBP receive 42% more requests for directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
How to Add Photos to Your Google Business Profile
Now, you might be thinking that updating your profile sounds tricky, but it’s actually really simple.
Follow these easy steps to add photos to your GBP:
- Log into Your Google Business Profile.
- Find the “Photos” section. On the left-hand side, you’ll see a tab labeled “Photos.” Click it to go to the upload section.
- Choose your best photos. Snap pictures of completed projects, your team in action, or popular products.
- Upload your photos. Hit “Add Photos,” select your favorites from your device, and upload them.
How to Add Photos on Google Maps
If you prefer to upload photos via Google Maps, here’s how:
- Sign in to your Google Business Profile account.
- Search for your business on Google Maps.
- Scroll to the “Photos & Videos” section and click “Add media.”
- Upload your photos from your computer or device.
And… you’re done! It’s really that easy.
What Kind of Photos Should You Post?
Once you’ve got the hang of uploading photos, it’s time to think about what to share. Your pictures should tell the story of your business.
Here are some types of photos Google recommends adding:
- Cover Photo: This is the first image customers see, so make it a great introduction to your business.
- Action shots of your team at work: People like to see the faces behind the business.
- Before and after shots: Perfect for showing off your skills if you’re in construction, home improvement or auto repair.
- Interior and exterior shots: Help customers visualize your place of business.
- Products or services: Show off completed projects, special offers or best-selling products.
Pro tip: Focus on what your customers love most about your business. If you’re a landscaper and clients love your stone patios, show off those designs through real, unfiltered photos. If you’re a roofer, let people see these solar shingles you’re so proud of! These are powerful trust signals to customers!
Google’s Photo Guidelines
Here’s what you need to know to make sure your photos shine on Google:
- Format: JPG or PNG
- Size: Between 10 KB and 5 MB
- Recommended resolution: 720 px tall, 720 px wide
- Minimum resolution: 250 px tall, 250 px wide
- Quality: The photo should be in focus and well-lit, with no significant alterations or excessive use of filters. The image should represent reality.
Check out Google’s content policy and these handy photo tips for more details.
Doing This Helps Your Business Grow
Adding photos to your Google Business Profile isn’t just about making it look nice—it’s about building trust. When potential customers see real images of your work or products, they know what to expect and feel more confident choosing you.
Photos don’t just boost trust though—they also increase visibility. They catch the eye of potential customers, which can lead to more calls and inquiries. By making your business visually appealing, you’re giving yourself an edge over the competition and making it easier for people to connect with you.
Need a Hand With Your GBP Photos?
We’ve got your back! If you need help uploading or choosing photos, your account manager is ready to assist. Just let us know what you want to showcase and we’ll handle the rest for you.
Sometimes, Google’s algorithms might automatically reject certain photos. If this happens, we can escalate the issue on your behalf so your best images get posted.
Curious about how photos could make your business stand out online? If you’re not yet working with our SEO Services team, we’d love to help you get found by more local customers. Reach out today at 877-Olly-Olly.
Our Commitment to You
At Olly Olly, it’s our job to stay on top of changes in SEO. This is why our strategy evolves over time. Today, we prioritize high-quality content, written for other human beings, and ethical SEO practices that deliver long-term results.
We’re not looking for shortcuts. We’re not trying to overcharge you. And never will.
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