Profile Power is your custom score inside the Olly Olly app that shows how strong your Google Business Profile (GBP) is. It ranges from 0 to 100 and is split into two parts:
- Profile completeness: This score checks if your core business details are filled out on your Google Business Profile: things like your hours, services, website and photos.
- Profile activity: This score looks at how often your profile gets updated and how actively you’re engaging with customers through reviews, posts, and photos.
You’ll find your Profile Power on your dashboard, along with a full breakdown of how it’s calculated.
How It Works
Your total Profile Power score = Completeness score + Activity score.
Here’s what’s included in each section:
Profile Completeness (up to 63 points)
Profile Activity (up to 37 points)
Why This Matters
A higher Profile Power score means your business looks more trustworthy and complete to Google and potential customers. It also helps you show up higher in local search results.
Think of it like shining a spotlight on your business. You’re giving Google everything it needs to confidently recommend you!
How to Improve Your Score
Here are a few fast wins to give your Profile Power a boost:
- Add high-quality photos of your business, services, and team.
- Respond to every review, good or bad.
- Keep your hours accurate, including special holiday hours.
- Post regular updates about offers, services, or seasonal tips.
- Fill in every available section of your GBP (services, service areas, business description, etc.).
Need Help?
Unsure how to improve your score? We’ve got your back. Give us a call at 877-655-9655.
