Want to make sure your business gets seen by local customers? One of the best things you can do is make sure that your Google Business Profile is verified. That way, you have full control over what appears on Google. Plus, your profile gets that little boost in credibility, which can help attract more customers. New to all this? Don’t worry—at Olly Olly, we’re here to make the process as simple as possible.
Why Verifying Your Profile Matters
Think of your Google Business Profile (GBP) as your online storefront. Just like a clear and accurate sign outside, you want your online profile to look right.
When you verify your profile, Google knows it’s really you running the show, which helps you:
- Make sure your business info is accurate (things like your address, phone number, and hours of operation).
- Control who can edit your profile; because you only want those you trust making changes!
- Help your business show up more in local searches, like when someone types “plumber near me” or “best auto repair in town.”
- Add important content, such as pictures and the ability to respond to customer reviews.
The Different Ways to Verify Your Profile
Google offers a few different methods and depending on your type of business and location, you might have a specific option available.
1. Phone or Text Verification
If you’ve got your business phone number handy, this can be the quickest way.
- Google will send you a text or call you with a special code.
- All you need to do is enter that code into your Google Business Profile and you’re good to go.
Tip: Note that this method isn’t always an option and is pretty rare to come by. So if Google offers it to you—take it!
2. Email Verification
If your business is set up to use email verification, you’ll get a message in your inbox with instructions.
- Look for the email from Google, follow the link and enter the code they provide.
- Just make sure to use the same email address that’s linked to your business.
3. Mail (Postcard) Verification
For some businesses, Google will send a postcard (yes, you read that right) with a verification code to your business address. This might take a bit longer—usually about 14 days—but it’s still straightforward.
- Once you get the postcard, just enter the code into your profile and you’re done!
- Tips:
- While you’re waiting for the postcard, avoid making changes to your business info (like your name or address). If you do, Google will cancel the code and send a new one… which means more waiting.
- As the mailer does somehow look like junk mail, be cautious with tossing ads and spam mail in the trash.
4. Video Recording or Live Video Call
This might sound a little fancy but it’s just another way to confirm your business. Google may ask you to hop on a video call or send a video of your business showing things like:
- The outside of your business (like your storefront sign).
- The tools you use for work (like equipment or marketing materials).
- Proof that you manage the place (like unlocking the front door or showing the register).
Note that what’s requested might slightly differ depending on whether you have a storefront or are a service area business.
Once you’ve submitted your verification request, Google will begin processing it. This step can take up to 5 business days. During this time, your profile will be in what’s called a “pending state”. You won’t be able to make edits to certain information until the verification is complete.
After processing, Google will either verify your profile or request a different method of verification. If Google asks for further steps, don’t worry—just follow the new instructions to complete the process.
Please be aware that following verification, there is a possibility that the GBP may enter a “suspended state”, particularly for new and service area businesses, a trend we’re observing more frequently. Google is treating this as a verification measure to make sure businesses are compliant with their policies; however, if this occurs, don’t worry—we’ll be here to assist you with the troubleshooting process and any necessary appeals.
What Happens After You’re Verified?
Once you’re verified, you’re all set to manage your profile!
A few things to keep in mind:
- Add Olly Olly to your listing right away so we can get to work optimizing the listing for you!
- It might take a couple of weeks for your updated info to show up across Google.
- You can start adding more details to your profile, like your services, special offers and photos/videos of your work.
- If you ever need to change important info, like your address, you may need to re-verify your profile.
Need Help?
At Olly Olly, we’re here to help your business succeed. If you’re feeling stuck or need a hand, we’re just a call away. Your account manager is ready to walk you through each step so you can get back to doing what you do best—running your business! Schedule a call with your Account Manager now!
Found this guide helpful but not an Olly Olly client yet? If you want to take control of your online presence and bring in more local customers, give us a call today at (855) 377-4174. We’re here to help!
Our Commitment to You
At Olly Olly, we’re committed to helping you grow your business in ways that are simple and effective. Whether it’s adding a video to your Google Business Profile or optimizing your online presence in other ways, we’ve got your back. We’re always here to offer support—because your success is our success.
Remember, once your Google Business Profile is verified, you’re opening the door to more visibility, more calls and more interactions!
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