Social media is one of the best tools to showcase your work and connect with customers. Here’s how to create posts that truly grab attention and make your business stand out:
Step 1: Start a New Post
Head to your Social Media Planner dashboard and click “New Post” in the top-right corner to get started.
Step 2: Select Platforms
Choose the platforms where you want your post to appear: Facebook, Instagram or Google Business Profile.
Note: If you have several accounts linked, make sure to select all of the right listings within each platform.
Step 3: Write Your Content
Begin typing in the field right below “Write Post” or let Olly AI inspire you by clicking “Write with Olly AI.”
Note: Any text you create in this first tab will be copied across all selected platforms by default.
Step 3: Add Photos and/or Videos
Upload your own visuals, choose from your library, or pick high-quality stock images using the options in the lower-left corner of the text field.
Pro tip:
Posts with visuals get far more engagement than plain text. High-quality images can stop your audience mid-scroll and draw them to your business.
Step 4: Customize for Each Platform
Click “Next” to move to the customization screen. Here, you can:
- Adjust the post for each platform (e.g., choose post type: post, story or reel)
- Edit text or visuals to fit the platform’s style
- Use Olly AI to refine your content
Once you’re satisfied, click “Next” to preview and tweak other posts before scheduling.
Pro tip:
Adjusting the tone and/or length of your posts for specific platforms is worth the effort as it can increase engagement significantly. For example, Instagram posts often need more visuals, while Facebook thrives on detailed captions.
Not ready to publish yet? Just click “Save as draft” to come back later. Your drafts live in the “Drafts” tab.
Step 5: Schedule Your Post
Select a time and date in the “Schedule Date” section. Once you’re happy, click “Add” to lock it in. Scheduled posts appear in your “Upcoming Posts” list and calendar
You can tweak them anytime before they go live.
Pro tip:
Scheduling posts in advance keeps your content consistent, even on busy days. Consistency builds trust and keeps your business top of mind.
Need Help?
At Olly Olly, we’re here to help your business succeed. If you’re feeling stuck or need a hand, we’re just a call away. Your account manager is ready to walk you through each step so you can get back to doing what you do best—running your business! Schedule a call with your Account Manager now!
